I don't know if you do this, Reader, but I just landed on a ton of LinkedIn profiles where I could NOT tell what the person did because they used cute, incomprehensible words to describe it. If I'm searching for someone who does what you do because I need to hire them or I have a client I could refer to them, Ima use plain old simple words. Something I'll never search for: a chief anything, storytelling goddess, website magician, marketing ninja, or sales guru. If I can't understand what you...
about 2 months ago • 1 min read
Hi Reader! I just came from a networking event and someone mentioned they were working with a coach on their "story." I was like, "uh oh."Then she said, "I want to serve anyone" and "it really doesn't matter what their business is."😳 At the end of our chat, I asked her how I could help her and she said, "I'm offering a group program in the fall so if you hear of anyone who needs my help, send them to me."But I can't because I don't know who's the right audience for her. It all starts with...
about 2 months ago • 1 min read
Hi Reader Here's a situation I hear about a lot and a common question I get asked by multitalented folks (or, speaking for myself, "I'm bored! Next!")."I work with different companies across different industries. It's hard to think of one sentence that works for everyone. How do I find only one way to say it?" Maybe you do need more than one pitch for different audiences, but whatever you say almost always wraps around what I call the "Golden Thread" that runs through it. I’ve done a lot of...
2 months ago • 1 min read
Hi Reader!I facilitated a workshop recently about how to introduce yourself so people can understand what you do. A few people asked some variation of this question about their target audience. "How can I focus my target audience so my message reaches the right people?" I was shocked (shocked, I say!) when I was starting out and the first question my business coach asked me was, "Who's your target audience?". What? That's a thing? Yes. It's the first question you'll need to answer and...
3 months ago • 2 min read
I facilitated a workshop recently about how to introduce yourself so people can understand what you do. A few people asked some variation of this question about their target audience. "How can I focus my target audience so my message reaches the right people?" I was shocked (shocked, I say!) when I was starting out and the first question my business coach asked me was, "Who's your target audience?". What? That's a thing? Yes. It's the first question you'll need to answer and articulate if you...
3 months ago • 1 min read
Hi Reader! 250 years ago, a document was signed that declared 13 British colonies were breaking up with England. Those words became facts. Is your message as clear as the Declaration of Independence? Words, based on an idea and beliefs, created the United States of America. Not logos. Not branding. Not websites Not products and services. Words. The Declaration of Independence was written to describe something new, the same way you declared your independence from employment to create your...
4 months ago • 1 min read
4 months ago • 1 min read
4 months ago • 1 min read
4 months ago • 1 min read