I don't know if you do this, Reader, but I just landed on a ton of LinkedIn profiles where I could NOT tell what the person did because they used cute, incomprehensible words to describe it.

If I'm searching for someone who does what you do because I need to hire them or I have a client I could refer to them, Ima use plain old simple words.

Something I'll never search for: a chief anything, storytelling goddess, website magician, marketing ninja, or sales guru.

If I can't understand what you do based on your job title, it's as if you're invisible.
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​FACT: It's better to be clear than clever.​
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Why? Because if I read your profile or hear you say what you do, my lil' human brain can't understand jargon, cleverness, or conceptual language until I've heard it simply and clearly first.
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Using a funny job title is like telling the punchline of a joke before you've done the setup.
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We have to prep our audience's understanding by grounding what we say about ourselves in a way that's immediately gettable. THEN you get to be clever.
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​Here's how to be clear and clever using my ONE-Sentence Solution framework:

1. I'm Maggy Sterner and I'm a brand message strategist.

2. I help experienced business owners find ONE sentence to describe what they do so the right people can understand it, refer them, or hire them.
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3. (NOW I GET TO BE CLEVER IF I WANT, OR NOT) My job is to be your decisiveness coach. I know your real problem isn't "not knowing the words to say." The real problem is you haven't CHOSEN your audience or the problem you solve.
Thehn I drop my 🎤.

Then anyone who needs that says, "We need to talk" or "Give me your information so I can give it to my sister Katie because she needs you." Or they say nothing, which means they don't need me at all, which is awesome.

Want an expert diagnosis on your answer to the question, "What do you do?" Book a free message diagnostic call with me and I'll tell you where your message is confusing the people who need you.