🤯 Why does your business exist?

Published about 1 month ago • 1 min read

Hiya Reader!

Why does your business exist? What is its purpose? Yeah, I know - it's a deep question and the one we never think to answer when we launch ourselves into the world.

When you know the answer, you'll be

I spent a couple of hours with a client yesterday answering ONE question: Why does her program exist? Yes, it takes time - and the willingness to really dig into the what-ness of the thing.

In all my years working with people to find words to describe what they do, I've learned that this statement, "

Here's what else: It's always ONE thing. Not 20 things. Not, "and I also ...," or "here are my certifications" or (god help us) "mission-driven" something.

We exist to do ONE thing that makes a difference for our clients, in our jobs, and I daresay, just walking around in our lives.

We're all known for ONE core thing.

I read a profile of the Turkish artist Alev Ebüzziya Siesbye in The New Yorker this morning. It said:

"She has dedicated her career to the pursuit of a single shape, finding within it new forms and possibilities. In the course of decades and through thousands of repetitions, she has whittled down her distinctive stoneware bown to its very essence: a container of space."

That is the IS-ness of what she does. Many things can live under ONE umbrella.

So, dear colleagues: What is the IS-ness of what you do?

I'll go first: I exist to help people be heard and understood so the people who need them most can find them and hire them.

Why does your business exist? It's a short, declarative sentence.

If that question stumps you, let's talk.

Read more from Maggy Sterner Brand Message Strategist

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