Hiya Reader! Why does your business exist? What is its purpose? Yeah, I know - it's a deep question and the one we never think to answer when we launch ourselves into the world.When you know the answer, you'll be <this much> closer to understanding why someone should hire you, join your class, or attend your webinar.I spent a couple of hours with a client yesterday answering ONE question: Why does her program exist? Yes, it takes time - and the willingness to really dig into the what-ness of...

I don't know if you do this, Reader, but I just landed on a ton of LinkedIn profiles where I could NOT tell what the person did because they used cute, incomprehensible words to describe it. If I'm searching for someone who does what you do because I need to hire them or I have a client I could refer to them, Ima use plain old simple words. Something I'll never search for: a chief anything, storytelling goddess, website magician, marketing ninja, or sales guru. If I can't understand what you...

Hi Reader! I just came from a networking event and someone mentioned they were working with a coach on their "story." I was like, "uh oh."Then she said, "I want to serve anyone" and "it really doesn't matter what their business is."😳 At the end of our chat, I asked her how I could help her and she said, "I'm offering a group program in the fall so if you hear of anyone who needs my help, send them to me."But I can't because I don't know who's the right audience for her. It all starts with...