Hi Reader! You know what I love? Attending webinars and trainings where people talk about the problems they have in the area where I can help them. I attended a couple of webinars today about marketing and sales and realized - again - how hard it is for business owners to focus their niche. Both presenters talked about the importance of having a clear, specific niche and target audience. Here's one attendee's comment that I'll use as an avatar for anyone who's afraid to "niche down": It's...
21 days ago • 1 min read
Hi Reader!"How do I explain what I do quickly without over-explaining or confusing people?”. I hear this question constantly from my audience. Here's how Bad Bunny did it in his 13-minute Super Bowl halftime show. His performance was a masterclass in how to answer that question. In a tiny window of time, with millions of people watching on one of the biggest stages in the world, he communicated something simple using his native language, culture, identity, power: The power of love over hate....
about 1 month ago • 1 min read
Hi Reader! Every person who's ever hired me to help them find words to say that describe what they do wants the same thing: to sound "real," "authentic," and "like themselves" everywhere they market their business. Real words spoken from your heart connect with your ideal clients in a way that what I call "bullshit" words can't. It's like the difference between eating fresh food and anything made in a food factory. NEVER USE these un-real, ultraprocessed, fakey-fake words if what you really...
about 1 month ago • 1 min read
Hi Reader! A lot of my clients come to me to saying they want to define their "Unique Value Proposition" (their words). I always forget what it means and how it's different from a USP (that's a clue that tells us we need to use real words, not jargon). So I looked it up. Here's what Gemini had to say: A Unique Selling Proposition (USP) highlights a specific, differentiating feature (e.g., "world's strongest coffee"). A Unique Value Proposition (UVP) explains the overall benefit and solution a...
about 2 months ago • 1 min read
Happy New Year, Reader! This is the part where we all think about what's next, what's new, what we want to commit to or create for a new year. Between you and me, I kind of like the idea of having a fresh start (even if time is a made-up construct LOL).I invite you to let go of speaking broadly and generically and holding back on speaking the simple truth about the value you deliver so marketing your business is easier AND more fun: Shorten your message. Be specific. Speak plainly. Do it a...
2 months ago • 1 min read
Hi Reader! "What do you do?" has become the go-to question for networking, at cocktail parties, what we write in our professional bios, social media profiles, or About pages, or say in line at the supermarket. Hate it or love it, that's how it is. True Story: Why you NEED a quick way to say, "Here's what I do" You need it because you never know when you'll need it and when your answer can change your life. Back in the day, before I learned I hated working for others, I got a new, well-paying...
3 months ago • 1 min read
🎄 Happy everything and all the holidays, Reader 🎄 I wrote this for you: 'twas the DAY of Christmas and across every brand, Entrepreneurs froze when asked, “What do you do, man?” Their websites were wordy, their taglines a mess, They talked for five minutes and still said nothing, bless. Then in walked Maggy with a calm, knowing grin: “Relax. One clear sentence is how we begin.” Who you help. Their problem. Their win at the end. No fluff. No rambling. No jargon, my friend. Their one sentence...
3 months ago • 1 min read
I have a holiday gift for you today, Reader! It's the gift of clarity about a word that may be making you crazy and keeping you invisible to the people who need what you offer: Today's word is "marketing." How would you market your business if, instead of thinking of it as being all about you, you realized it's about sharing your gift?I had a dream this year where I told someone: "Marketing is just letting people know how you can solve their problem." I woke up and went, "OMFG that's the way...
3 months ago • 1 min read
Hi Reader! Every now and then I answer questions about branding, messaging, and marketing. Here's today's. Got a question, condundrum, or in a kerfuffle about messaging, marketing, or some aspect of how to express your real self in your business? Send yours to me here. --------------------------------------------------------------------------------------------------------------------------------- Dear Maggy: How can I brand myself as a multi-passionate, multidisciplinary practitioner across...
3 months ago • 1 min read