Happy New Year, Reader! This is the part where we all think about what's next, what's new, what we want to commit to or create for a new year. Between you and me, I kind of like the idea of having a fresh start (even if time is a made-up construct LOL).I invite you to let go of speaking broadly and generically and holding back on speaking the simple truth about the value you deliver so marketing your business is easier AND more fun: Shorten your message. Be specific. Speak plainly. Do it a...
27 days agoΒ β’Β 1 min read
Hi Reader! "What do you do?" has become the go-to question for networking, at cocktail parties, what we write in our professional bios, social media profiles, or About pages, or say in line at the supermarket. Hate it or love it, that's how it is. True Story: Why you NEED a quick way to say, "Here's what I do" You need it because you never know when you'll need it and when your answer can change your life. Back in the day, before I learned I hated working for others, I got a new, well-paying...
about 1 month agoΒ β’Β 1 min read
π Happy everything and all the holidays, Reader π I wrote this for you: 'twas the DAY of Christmas and across every brand, Entrepreneurs froze when asked, βWhat do you do, man?β Their websites were wordy, their taglines a mess, They talked for five minutes and still said nothing, bless. Then in walked Maggy with a calm, knowing grin: βRelax. One clear sentence is how we begin.β Who you help. Their problem. Their win at the end. No fluff. No rambling. No jargon, my friend. Their one sentence...
about 1 month agoΒ β’Β 1 min read
I have a holiday gift for you today, Reader! It's the gift of clarity about a word that may be making you crazy and keeping you invisible to the people who need what you offer: Today's word is "marketing." How would you market your business if, instead of thinking of it as being all about you, you realized it's about sharing your gift?I had a dream this year where I told someone: "Marketing is just letting people know how you can solve their problem." I woke up and went, "OMFG that's the way...
about 1 month agoΒ β’Β 1 min read
Hi Reader! Every now and then I answer questions about branding, messaging, and marketing. Here's today's. Got a question, condundrum, or in a kerfuffle about messaging, marketing, or some aspect of how to express your real self in your business? Send yours to me here. --------------------------------------------------------------------------------------------------------------------------------- Dear Maggy: How can I brand myself as a multi-passionate, multidisciplinary practitioner across...
about 1 month agoΒ β’Β 1 min read
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