Hi Reader!
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Every now and then I answer questions about branding, messaging, and marketing. Here's today's.

Got a question, condundrum, or in a kerfuffle about messaging, marketing, or some aspect of how to express your real self in your business? Send yours to me here.

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Dear Maggy:

How can I brand myself as a multi-passionate, multidisciplinary practitioner across several industries. I feel stuck because I have so many diverse skills, offerings, and interests which historically have different audiences.

Dazed and confused

Dear Dazed:

I've lost count of how many times I've heard my clients say exactly the same thing. (I wrote about it on LinkedIn. I call it the, "And I alsos...").

It can be hard to pick a lane, choose a direction, and be decisive about the decisions we all must make for our business.

We must decide because anyone who's selling anything has to find a way to describe it with words.

You can do all the things you want, but if you say all the things you offer out loud or online, it just confuses the very people you're trying to reach.

Here's the CAUSE of stuckness around branding: Fear and confusion.

There's some catastrophe you think will befall you if you make a choice about which skills, offerings, or interests to include in your brand.

When you're stuck, it may LOOK as if there are different audiences for what you offer, but usually, there's only one.

Here's why we STAY stuck: Indecisiveness causes paralysis.

Our mental circuit breakers explode when we keep thinking the same things over and over.

It's much harder to make the choice when we're spinning.

That's when it's time to reset the circuit breaker.

Here's the WAY OUT of stuckness: Get out of your head.

Nothing useful lives in our minds except grocery lists and grudges. I invite you to get unstuck with this technique:

• Make a spreadsheet
• Make columns for all the areas you described: Skill, Offering, Industry, Interest, and add one: Audience
• In separate rows in each column, write down one skill, offering, or interest, and who the audience is for it

Do the exercise, keep it simple, don't overthink it. Get it all out of your head, have a lookee look, and notice what you wrote, without judgment

Here's the PAYOFF

I'll bet $1 there's a "golden thread" in there that connects everything, only ONE umbrella thing you do that everything else lives under.

You'll know yours when you see it, but only after you clear out the debris tornado in your mind.

Try out my "Get Out of Your Head" exercise and let me know what you discovered.

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Got questions, challenges, or a situation you want to get unstuck from? ​
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​BOOK A PICK-MY-BRAIN call with me. We'll see what's what and figure out how you can move forward.