I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
✍🏻 Ask Maggy: "Why should I niche down my business?"
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Hi Reader! You know what I love? Attending webinars and trainings where people talk about the problems they have in the area where I can help them. I attended a couple of webinars today about marketing and sales and realized - again - how hard it is for business owners to focus their niche. Both presenters talked about the importance of having a clear, specific niche and target audience. Here's one attendee's comment that I'll use as an avatar for anyone who's afraid to "niche down": It's counter-intuitive that niching down will provide more leads than expanding my niche so that I can offer more. But what if you truly have a very highly diversified portfolio TRUE FACTS: It is counterintuitive and yet the more focused and specific your niche is,
I learned the hard way, way how to niche down. Once I niched into that very specific area, I was able to more than double my pricing, and my revenue skyrocketed. As a result, I was really considered an authority in the niche and I had very limited competition.
She added if you are not niched down enough, it's going to be very difficult to generate leads. I know - it's scary to pick a lane for your niche. We think "fewer" = "less money," but a focused niche delivers more of the right paying clients. What are your top concerns and roadblocks to picking a niche? |
Maggy Sterner Brand & Business Coach
I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
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Hi Reader! Every person who's ever hired me to help them find words to say that describe what they do wants the same thing: to sound "real," "authentic," and "like themselves" everywhere they market their business. Real words spoken from your heart connect with your ideal clients in a way that what I call "bullshit" words can't. It's like the difference between eating fresh food and anything made in a food factory. NEVER USE these un-real, ultraprocessed, fakey-fake words if what you really...