I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
🤮 Avoid these words if you want to sound authentic
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Hi Reader! Every person who's ever hired me to help them find words to say that describe what they do wants the same thing: to sound "real," "authentic," and "like themselves" everywhere they market their business. Real words spoken from your heart connect with your ideal clients in a way that what I call "bullshit" words can't. It's like the difference between eating fresh food and anything made in a food factory. NEVER USE these un-real, ultraprocessed, fakey-fake words if what you really want is to sound like your real self: 🤮 Buzzwords Tired jargon like "mission-driven," "disrupting," "leveraging," "cutting-edge," "synergy," "game-changer," "innovative," or "revolutionary". I got a million of 'em. 🤮 Me Me Me! Do you spend too much time explaining who you are and giving your backstory instead of what problem you solve? Nobody cares. Your story is the fifth paragraph, not the first. 🤮 Grandiose Claims Promising to be the "#1 bestselling," "best," "fastest," or "only" solution without showing the data to back it up. When I hear those words, I say: "Prove it." 🤮 The "One-Stop-Shop" Myth Claiming your product does everything for everyone is a tip off that you don't have clarity about what you do. People pay for help for something specific, not "everything." 🤮 Vague Value Proposition People hire us for ONE thing: to solve their problem and deliver the results they paid for. "Great customer service," "world-class solutions," "our goal is to be the best." How nice for you. How can you help ME? If you want to sound real and aren't sure how to let go of "professional speak," reply with your tagline or the favorite phrase you say to describe what you do. |
Maggy Sterner Brand & Business Coach
I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
Hi Reader! I'm always thinking about how we present ourselves with words, what works, what doesn't, and how to communicate clearly so we can make an impact. I've noticed one of the top reasons people hold back on marketing ("I hate it!" "I don't know how to do it!") and struggle to attract clients may come down to a basic misbelief: We misunderstand the nature of marketing. Marketing isn't out to get you or make you feel bad. Marketing exists to let a specific audience know how we can help...
Hi Reader! You know what I love? Attending webinars and trainings where people talk about the problems they have in the area where I can help them. I attended a couple of webinars today about marketing and sales and realized - again - how hard it is for business owners to focus their niche. Both presenters talked about the importance of having a clear, specific niche and target audience. Here's one attendee's comment that I'll use as an avatar for anyone who's afraid to "niche down": It's...
Hi Reader!"How do I explain what I do quickly without over-explaining or confusing people?”. I hear this question constantly from my audience. Here's how Bad Bunny did it in his 13-minute Super Bowl halftime show. His performance was a masterclass in how to answer that question. In a tiny window of time, with millions of people watching on one of the biggest stages in the world, he communicated something simple using his native language, culture, identity, power: The power of love over hate....