I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
🔥 Bad Bunny nailed his message in 13 minutes
|
Hi Reader! His performance was a masterclass in how to answer that question. In a tiny window of time, with millions of people watching on one of the biggest stages in the world, he communicated something simple using his native language, culture, identity, power: The power of love over hate. No backstory. "I used to bag groceries …". No explanations or apologies in advance. "I've only been doing this for …". No holding back with, "Yeah, but, what if people think …" Here's what he started with: a clear point of view. He knew the core message he wanted to communicate then built the show to support that.
Bad Bunny didn’t try to speak to everyone. He sang in SPANISH and he didn’t dilute his message in case someone was turned off by it. The truth of the is-ness of the thing speaks for itself. Just like in your business. Whether you’re performing at the Super Bowl or answering the question, “What do you do?," or writing the first line of your LinkedIn profile, here's what's up: Know your core message and be able to say it in one sentence. You can communicate ANYTHING from that. If you had 13 words, what would you say from your heart about how you help people? What are you ready to stop overexplaining? I'll go first: ⚡️Maggy guides professionals to clarity and to find one sentence to describe it. <13 words> I'm ready to stop overexplaining the mechanics of HOW I do it. |
Maggy Sterner Brand & Business Coach
I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
Hi Reader! I'm always thinking about how we present ourselves with words, what works, what doesn't, and how to communicate clearly so we can make an impact. I've noticed one of the top reasons people hold back on marketing ("I hate it!" "I don't know how to do it!") and struggle to attract clients may come down to a basic misbelief: We misunderstand the nature of marketing. Marketing isn't out to get you or make you feel bad. Marketing exists to let a specific audience know how we can help...
Hi Reader! You know what I love? Attending webinars and trainings where people talk about the problems they have in the area where I can help them. I attended a couple of webinars today about marketing and sales and realized - again - how hard it is for business owners to focus their niche. Both presenters talked about the importance of having a clear, specific niche and target audience. Here's one attendee's comment that I'll use as an avatar for anyone who's afraid to "niche down": It's...
Hi Reader! Every person who's ever hired me to help them find words to say that describe what they do wants the same thing: to sound "real," "authentic," and "like themselves" everywhere they market their business. Real words spoken from your heart connect with your ideal clients in a way that what I call "bullshit" words can't. It's like the difference between eating fresh food and anything made in a food factory. NEVER USE these un-real, ultraprocessed, fakey-fake words if what you really...