I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
🤔 What makes you different?
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Hi Reader! A lot of my clients come to me to saying they want to define their "Unique Value Proposition" (their words). I always forget what it means and how it's different from a USP (that's a clue that tells us we need to use real words, not jargon). So I looked it up. Here's what Gemini had to say:
A Unique Selling Proposition (USP) highlights a specific, differentiating feature (e.g., "world's strongest coffee").
A Unique Value Proposition (UVP) explains the overall benefit and solution a product offers from the customer's perspective (e.g., "delicious coffee, fast, for busy mornings").
The USP is the "what" (a unique feature) and the UVP is the "why" (the overall value and benefit to the customer). ❓ Question to ask yourself ❓ |
Maggy Sterner Brand & Business Coach
I teach entrepreneurs and small business owners how to define their niche, find simple words to describe what they do, and feel confident when they express their brilliance. As a former TV and radio reporter for CBS News, my job was to walk into chaos, uncover the story, then tell it in 30 seconds. I was really good at it. I do that now with my clients so that they can find words that attract their ideal clients and earn da monies. My mission is that all people own and express their brilliance. The world is listening for you.
Hi Reader! I'm always thinking about how we present ourselves with words, what works, what doesn't, and how to communicate clearly so we can make an impact. I've noticed one of the top reasons people hold back on marketing ("I hate it!" "I don't know how to do it!") and struggle to attract clients may come down to a basic misbelief: We misunderstand the nature of marketing. Marketing isn't out to get you or make you feel bad. Marketing exists to let a specific audience know how we can help...
Hi Reader! You know what I love? Attending webinars and trainings where people talk about the problems they have in the area where I can help them. I attended a couple of webinars today about marketing and sales and realized - again - how hard it is for business owners to focus their niche. Both presenters talked about the importance of having a clear, specific niche and target audience. Here's one attendee's comment that I'll use as an avatar for anyone who's afraid to "niche down": It's...
Hi Reader!"How do I explain what I do quickly without over-explaining or confusing people?”. I hear this question constantly from my audience. Here's how Bad Bunny did it in his 13-minute Super Bowl halftime show. His performance was a masterclass in how to answer that question. In a tiny window of time, with millions of people watching on one of the biggest stages in the world, he communicated something simple using his native language, culture, identity, power: The power of love over hate....