Hi Reader!
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I facilitated a workshop recently about how to introduce yourself so people can understand what you do. A few people asked some variation of this question about their target audience.

"How can I focus my target audience so my message reaches the right people?"

I was shocked (shocked, I say!) when I was starting out and the first question my business coach asked me was, "Who's your target audience?".

What? That's a thing? Yes.

It's the first question you'll need to answer and articulate if you want to create any marketing material, a logo, a website, or introduce yourself clearly at networking events.

Every graphic designer, web designer, marketing strategist, or business coach will ask you this question.

My answer was, "People with money!" (smart aleck to the death). Seriously, I had to think about it and pick a lane.

Here are some questions to ponder to identify and focus your target audience and ideal clients:

1. Who do you want to work with? Who floats your boat?

Honestly, it's as simple as that. There's a group out there who feels right and natural for you.

These people may already be coming to you for help, but you haven't noticed they're a unique type.
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⚡️ Who fits the bill for, "Type of person I'd most love to hang out with and they pay me?". That's your Who.

2. Who DON'T you want to work with, like, ever?

You must decide who these people are and know the things they say.
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My no-gos are people who say, "Yeah, but..." a lot. They're gonna argue with me. No likey.
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Also people who freak out about tech like GoogleDocs and its ilk. They say, "Well, I'm not tech savvy ...". It's just too hard.

⚡️ You get to pick anyone you want to repel, for any reason you want, no explanation required. Just because you don't.

3. What problem do you solve for them? What solution do they want?

A niche is the problem you solve FOR a specific target audience. A niche isn't The Target Audience per se.

A niche is a group of people who share a similar problem or are in situation they don't like and you can help them get to a better place.

⚡️ When you know the problem you solve and the solution you deliver, marketing and promoting your business feels exciting, not terrifying and mysterious

THE BOTTOM LINE

Decisions must be made. Lanes must be picked if you want a money-making business that makes you happy.
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When you have chosen, defined, and focused your target audience, your marketing content will write itself because you'll know exactly who you're talking to.

Where are you circling the drain about choosing your target audience?
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​☎️ Book a message diagnostic call with me if you're ready to move your message forward in a straight line instead of wandering all over the place.